Business owners I regularly speak with tend to have small-medium sized businesses that they are still running on a daily basis themselves. They are often told by online marketers that they need content to rank of Google and if they are #1 on Google they will increase their business.
The problem with this is…it’s not entirely true.
Yes Google wants you to have an active website with fresh content and this will HELP with ranking higher in Google search results. However, if that is the only thing you’re doing to rank higher, you will not convert visitors to clients and your business will not grow.
The truth is you need a complete campaign designed to capture business that might include blogging, but it’s just one of many contributing factors.
The first thing you need to do is speak with a knowledgeable online expert that will help you understand whether trying to rank high in a Google search is even worth it for you and your industry. Then you need to do a cost versus available clients analysis for the area you serve. And then you need to figure out the length of your sales cycle is and know if you can afford to invest what’s required to compete for presence and wait for the actual sale to come in!
If you’d like to speak to an industry professional that can help you figure this out, book an appointment with us using the purple pop-up box, we’d love to chat with you!